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Adam Levine has moved from CAA to WME, The Hollywood Reporter and Billboard have exclusively learned. The agency also has signed Maroon 5 and will represent both the band and frontman Levine in all areas.
Since breaking through with 2002’s Songs About Jane, Maroon 5 has remained a top act, selling more than 27 million albums and 48 million singles around the world. The band’s accolades include three Grammys (including Best New Artist), three American Music Awards, four Billboard Music Awards and four Teen Choice Awards. Maroon 5 is currently in the middle of a two-year, 104-date world tour in support of its fifth album, V, stopping in 64 arenas in North America and grossing approximately $71.4 million so far.
Levine’s individual star also has risen, most prominently via his role as a coach on all nine seasons of NBC’s The Voice. He has a development deal with the network via his 222 Productions banner, which also is now repped by WME. 222 most recently received a pilot order for an untitled hidden-camera show, inspired by Maroon 5’s “Sugar” music video, from Wedding Crashers director David Dobkin and Naked and Afraid producers Renegade 83. As an actor, Levine was featured on season two of FX’s American Horror Story: Asylum and starred opposite Keira Knightley and Mark Ruffalo in 2013 indie romance Begin Again. That film’s soundtrack, featuring the Oscar-nominated song “Lost Stars,” was the first release for 222 Records, Levine’s label under Interscope. (222 and Interscope jointly released V.) His other business ventures include a Kmart capsule collection, an eponymous fragrance line and an endorsement for Proactiv+.
Levine and Maroon 5 continue to be managed by Jordan Feldstein at Career Artist Management and by Live Nation.
Dec. 3, 11:51 a.m. Edited to correct the name of 222 Records and add information about 222 Productions.
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