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The video, which has been viewed nearly 63 million times since it was posted Jan. 13, is the most viral Late Late Show clip to date on YouTube, CBS tells The Hollywood Reporter. During its first five days alone, the video generated nearly three times the number of YouTube views as the previous record holder, a “Carpool Karaoke” clip featuring pop star Justin Bieber.
Adele’s appearance also drove a double-digit percentage increase in subscribers for the freshman late-night show’s YouTube channel, which currently has more than 2.9 million subscribers.
The 14-minute long clip features show host James Corden driving through the streets of London with fellow Brit Adele. Throughout the drive they discuss how she deals with fame, her love of the Spice Girls and, of course, sing along to a few of her hits, including “Hello.” Adele also delivers an impressive rendition of Nicki Minaj’s “Monster.”
“Carpool Karaoke” has been a hit for Corden since his inaugural drive with Mariah Carey. The segment, in which Corden invites celebrity crooners to sing along to their hits as he drives them around town, currently has six of the top 10 videos on the Late Late Show YouTube channel.
But the show hit gold with Adele, who was in the middle of a media frenzy surrounding the release of her long-awaited album 25. The singer-songwriter sold 3.38 million copies of the album during its first week of availability, setting a single-week sales record.
Corden has made YouTube a core piece of his strategy since he took over as Late Late Show host in March last year. Already his channel has become the third-most subscribed behind The Tonight Show Starring Jimmy Fallon (with 9.78 million subscribers) and Jimmy Kimmel Live (with 7.17 million subscribers).
The Adele “Carpool Karaoke” clip is also fast becoming one of the most-popular late-night clips on YouTube. Only Fallon’s “Lip Sync Battle” with Emma Stone, which has nearly 66.8 million views since it was posted last April, tops the Corden clip.
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