Dick Clark Productions has inked a multiyear partnership between the American Music Awards and YouTube Music, making the latter the first-ever presenting partner for the music awards ceremony.
“YouTube Music’s partnership with the American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform,” said Angela Courtin, director and global head of YouTube Music, TV and originals marketing. “The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than 1 billion fans each month coming to be a part of music culture and engage with over 2 million artists who share their voices and art with the world.”
DCP CEO Mike Mahan added, “YouTube brings global reach, awareness and engagement to the ‘American Music Awards’ unlike ever before. We look forward to enhancing the AMAs in a unique, innovative and immersive way.”
The 2018 American Music Awards, produced by DCP, is set to air live from Los Angeles’ Microsoft Theater on Tuesday, Oct. 9, at 8 p.m. ET on ABC.
The Hollywood Reporter and DCP are both owned by parent company Valence Media.
