With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show on Twitter, it was an utter blowout.
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Beyoncé averaged 147,000 tweets per minute, easily besting Coldplay’s 83,000 tweets and Bruno Mars, who garnered 28,000, according to Spredfast, which is sharing exclusive data around tonight’s game with Adweek.
Beyoncé’s performance was also popular on Instagram, per Spredfast, which said she received the most tagged photos per minute — 60 — at Levi’s Stadium, which hosted the Big Game.
Anecdotally, social media users seemed particularly hard on Coldplay lead singer Chris Martin.
Here are some of the more entertaining Twitter posts.
chris martin had to lil mama his own show pic.twitter.com/qwTcCHr0X2
— Desus Nice (@desusnice) February 8, 2016
I don’t even care if it’s savage I’d say it right to his face. Dude, Chris, you’re great and all but you mooed over Beyoncé. Not cool man.
— Jenna Mourey/Marbles (@Jenna_Marbles) February 8, 2016
did we all just wake up one day and suddenly we were all obsessed with Beyoncé
— kimmiee (@pumpkiim) February 8, 2016
Bruno and Beyoncé have taken me to an early grave
— Broderick Greer (@BroderickGreer) February 8, 2016
This story first appeared on Adweek.
