The Black Eyed Peas are this year’s marquee performers at the Super Bowl halftime show, the NFL announced Thursday.
The “Boom Boom Pow” group releases a new album, The Beginning, on Tuesday, and fans who buy the CD will have a change to see the band perform live at the game. Black Eyed Peas performed “The Time (Dirty Bit)”, the first single off The Beginning, at the American Music Awards Sunday. The track borrows its chorus from the 1987 hit ballad “(I’ve Had) The Time of My Life,” from the film Dirty Dancing.
The Super Bowl spot is considered a major coup for performers because of the enormous reach of the broadcast: more than 153 million viewers turned in for the Who‘s halftime performance last year, according to the NFL. Previous halftime performers include the Rolling Stones, Prince, Tom Petty and the Heartbreakers and Paul McCartney.
Super Bowl XLV takes place Sunday, Feb. 6 at Cowboys Stadium in North Texas, and will be broadcast on Fox.