Goldenvoice, the Los Angeles-based concert promoter behind the Coachella Valley Music & Arts Festival, is thinking big. Like, five Coachellas-per-year big.
The plans to expand their flagship festival are revealed in new documents released by the city of Indio, where the annual indie music pilgrimage occurs.
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In the “Notice of Preparation,” the Desert Sun notes, the city is undertaking an environmental study to examine what kind of impact “five concerts a year through 2030” would have on the region.
Three of the concerts would be held over consecutive, three-day weekends in the spring, with another two weekend festivals mounting in the fall. Expansion plans also call for an attendance increase to 99,000 — the current maximum attendance for any single weekend is 95,000 — and an increase in site size, to 601 acres from the current 535.
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The news comes a few months after Goldenvoice announced their inaugural S.S. Coachella “Festival at Sea” — a luxury cruise aboard which bands like Pulp, Hot Chip and the Rapture will play.
