Paul McCartney released a musical short film starring Emma Stone for his single “Who Cares” as an Apple Music exclusive Monday. The video was uploaded to the public via YouTube one day later.
Directed by Brantley Gutierrez and Ryan Heffington, the anti-bullying video was shot entirely on 65mm Kodak Film with Panavision Cameras, and spreads a universally positive message along with colorful details.
Along with the video, produced by Creative Visions — a nonprofit that uses the arts and media to ignite social change — McCartney launched the #WhoCaresIDo campaign based on the song and film.
“My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it’s not as bad,” McCartney said in a statement. “It’s the kind of thing you can just stand up to and laugh off and get through.”
“Who Cares” is the newest single from McCartney’s 17th solo studio album, Egypt Station, which includes tracks such as “Hand in Hand,” “Do It Now” and “Happy With You.”
