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Live Alliance will produce worldwide pay-per-view of the Grateful Dead’s Fare Thee Well concerts from Chicago’s Soldier Field. In addition, all five Fare Thee Well concerts, from Soldier Field (July 3-5) and Levi’s Stadium in Santa Clara, Calif., (June 27-28) will be available to watch via an online stream. A May 1-15 presale will offer all five nights of the webcast for $79.95.
The Fare Thee Well shows, distributed by MultiVision Media to both satellite and cable providers, will now be available on virtually any screen. (Fathom Events announced last week that it would deliver the shows to more than 1,000 movie theaters, as well.) The pay-per-view event will be hosted by CNBC reporter Steve Liesman, with special guest host, NBA great and well-known Deadhead Bill Walton. The intermission will feature taped interviews with special guests, live fan interviews and aerial shots from Soldier Field, along with a short documentary on the Grateful Dead directed by Justin Kreutzmann. Following the shows, the special will be available through video-on-demand for 45 days. Details on how to access the broadcast can be found at Dead50.net.
Produced by Peter Shapiro in association with Madison House, Fare Thee Well: Celebrating 50 Years of Grateful Dead will feature the four original members of the Grateful Dead — Mickey Hart, Bill Kreutzmann, Phil Lesh and Bob Weir — joined by Trey Anastasio (guitar), Jeff Chimenti (keyboards), and Bruce Hornsby (piano). Both Chicago and Santa Clara sold out immediately — 210,000 and 130,000 tickets, respectively — with hundreds of thousands of fans unable to purchase tickets on the primary market due to demand, leading to exorbitant ticket prices on the secondary market (StubHub had floor tickets listed for $379 and up).
“We’ve definitely tapped into something,” says Shapiro, 42, who told Billboard back in March that details were being finalized on delivering a Fare Thee Well experience beyond the confines of the venue. “It’s cultural phenomenon time.”
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