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Kanye West’s creative design and content entity Donda has entered into a partnership with Jay Z’s Roc Nation, which will manage all DONDA Music, according to a statement on the latter’s website. The alliance will focus on West’s international recording brand and touring ventures.
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Beginning with a 2009 footwear collaboration with Louis Vuitton, Donda has designed two versions of Nike’s “Air Yeezy” sneakers and two capsule lines with Parisian brand A.P.C. The company, named after West’s late mother, also was responsible for the artwork and marketing campaign for the Jay Z/West collaboration Watch the Throne, the branding, launch and tour surrounding West’s groundbreaking 2013 album Yeezus and “Cruel Summer,” the short companion film to the 2012 G.O.O.D. Music album of the same name. Now a subsidiary of Def Jam, West’s G.O.O.D. Music imprint will not be affected by the deal with Roc Nation, MTV reported.
Outside of West’s personal ventures, Donda assumed creative control over other artists’ projects, including the album art for Lil Wayne’s I Am Not a Human Being II, Pusha T’s My Name Is My Name and 2 Chainz’s major label debut, Based on a T.R.U. Story, in addition to music videos and other content.
Representatives from Donda and Roc Nation were unavailable for comment when reached by Billboard.
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In other Roc Nation-related news, the diversified music company is expected to officially announce this week that Florida Panthers president Michael Yormak has left his position with the NHL team to work for Jay Z’s Roc Nation Sports, according to NBC. Roc Nation Sports’ management division is a unit of Roc Nation in partnership with CAA Sports that launched in spring 2013.
In addition to its deal with Donda, Roc Nation also has partnerships with global management company Three Six Zero and a recording and distribution deal with Universal Music Group.
Founded in 2008 by Jay Z, Roc Nation is a “full-service entertainment company,” with artist, songwriter, producer and engineer management; a music publishing company; touring and merchandising branches; a film and television division; and a music label.
This article first appeared on Billboard.com.
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