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The two-disk DVD will come in a collectable keepsake box and will feature behind-the-scenes footage of the Bieb’s My World Tour, along with featurettes titled “Day of the Concert,” “More Less Lonely Girls,” “Sound Check Parties,” “The Dougie” and “The Rocket Ship Girls.” The collector’s set, which will retail for $29.95, will also include an exclusive Bieber necklace.
John Butcher, VP of Entertainment at Target, told The Hollywood Reporter last month that music is a major priority for the nearly 1,750-store chain and that they try to find new and unique ways to partner with artists.
“Music is a core piece of who we are,” he explained. “Our commitment to music has not waned at all over the last few years and if you look at the total retail landscape, there’s probably no one supporting the music industry more that Target.”
Never Say Never (which hit theaters February 11) bested Michael Jackson‘s This Is It to become the most successful concert-themed movie at the domestic box office in March. It also topped the Nielsen VideoScan First Alert sales charts the week it was released on DVD in May (though it only hit the number 3 spot for Blu Ray).
Says Butcher, “DVDs are actually holding their own right now. Blu Ray continues to be the growth format and continues to pick up steam, which is great.”
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