
Bieber is hoping — OK, practically begging — that you’ll notice he’s graduated from YouTube phenom and sugary-sweet teen sensation to heavily tattooed bad boy and R&B groovemaster. But taking the leap to musical adulthood can be a tough gap to bridge — especially when facing a skeptical public. As producer Rodney Jerkins, who has worked with the singer for four years, says: “It’s very hard. You have to find that perfect sound that captivates your younger audience and the fans that have grown up with you. He’s finding himself musically. It’s a natural progression, and his is working smoothly.”
Joe Pugliese