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Psy, the Korean pop star and U.S. viral video sensation, uploaded a short clip on his official YouTube channel Monday showing music exec Scooter Braun and himself sharing a drink and making a big announcement: Sources have confirmed to Billboard that Psy has signed to Braun’s Schoolboy Records, part of Universal Republic.
“We’ve been hanging out in California for four days,” Braun, Justin Bieber‘s manager, says in the clip. “And we’ve come to an agreement to make some history together. [To] be the first Korean artist to break a big record in the United States.”
To mark the international moment the two take a large gulp of native Korean alcohol soju with Braun toasting, “To Psy, to Korea, to breaking down barriers, to the future.”
Psy is best known around the world for his viral music video sensation “Gangnam Style” which this past summer has received nearly 100 million views — though the work was never intended for American audiences.
That future looks bright as Psy will have a major platform to up his American awareness at this week at the MTV Video Music Awards. In the same report that announced Psy’s signing, it was also confirmed that he will make an appearance on the VMA stage this Thursday. The announcement comes as an official attempt to break “Gangnam Style,” a track sung almost entirely in Korean that went viral from its hilarious music video, in America.
Psy’s Korean comeback track was not only a huge hit in his home country (it tied for the most weeks at No. 1 on the K-Pop Hot 100) but on the worldwide social media scene (he is the No. 1 artist on the Social 50 chart). “Gangnam Style” has slowly but surely gained digital downloads and radio play making a debut on the upcoming Hot 100 chart likely.
In addition to managing Justin Bieber, Braun has also signed Carly Rae Jepsen to his Schoolboy Records label and manages The Wanted in North America.
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