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Melissa Victor, Justin Bieber‘s longtime press representative, has been promoted to vice president, media and artist relations at Island Def Jam Music Group.
Department head and evp Laura Swanson made the announcement, praising Victor, who also counts Ludacris, The Wanted and Q-Tip on her roster, for her “imaginative and creative approach to campaigns” and “untiring devotion to Justin Bieber, from his first release at 15-years-old to now.”
Said Victor: “A decade ago, Laura gave me my first real chance; she has since proven an invaluable friend, mentor, and inspiration. Blessed with her immediate supervision, the broader leadership of Steve Bartels and the extraordinary roster of artists here at IDJ, I look forward to even greater accomplishments to come.” Chief among them: upping her Twitter follower count.
The New York-based Victor will work with artists and executives of Island Records, Def Jam Recordings and Mercury Records on television, Internet and print media expsure. She joined IDJ in 2009 as senior director of media and artist relations. Prior to that, she spent four years at Virgin Records, where she worked with Lenny Kravitz, Joss Stone, Big Boi and Janet Jackson, and more than two years at Arista and J Records. Victor got her start at Interscope Records in 2001.
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