- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Kanye West‘s Yeezus will get some promotion after all.
After a fiercely guarded release with no singles or videos, West’s latest album will service an official radio single: “Black Skinhead,” a clean version of which is being released to DJs.
A video for the track is also in the works, Def Jam confirmed to Billboard. The video release and the track’s radio impact date will coincide, likely in time for the 4th of July holiday.
Previously, West purposefully avoided a full-court press for the album roll-out. “I have this new strategy, it’s called no strategy,” he said at a New York listening session. Instead, he performed on Saturday Night Live, tracks from the album were played with video projections around the world and he conducted several advance interviews, including a sit-down with the New York Times.
Despite its relatively lower profile, the album bowed at No. 1 on this week’s Billboard 200, selling 327,000 copies. The album is his sixth No. 1 set in a row; only his debut album, The College Dropout, failed to reach the top spot, peaking at No. 2. The number marked the third-largest sales week of the year, trailing Daft Punk’s Random Access Memories (339,000) and Justin Timberlake‘s The 20/20 Experience (968,000).
Sign up for THR news straight to your inbox every day