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When Kanye West unleashed his grandiose Twitter tirade on Wednesday, he announced that he would become “creative director” of The Jetsons movie.
“I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour!” he declared, launching further tweets-of-consciousness about fame, art, fashion and revamping the education system with director Spike Jonze, among other ideas.
As for the Jetsons, that was news to the project’s producers, Denise DiNovi and Donald De Line.
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“There is no such thing on a movie,” Di Novi responded in an interview with New York magazine’s Vulture site. “There’s an art director and a production designer.” That said, they did indeed talk to West this week, and intend to involve him in the film somehow. (Just not as creative director.)
The Warner Bros. project remains in its very early stages, and, after years in development, the Di Novi-De Line duo is looking to hire a screenwriter and a director. As it happens, West is an ardent fan of the cartoon classic and has been attempting to become a part of the live-action movie version for two years.
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So on Wednesday, Warners connected West with the producers via teleconference to talk shop for 10 minutes.
It was “preliminary and exploratory and introductory,” said De Line. “We explained how our process usually works, that usually there’s a screenplay, and a director in place first, and that this was … a nontraditional way, but then, he’s a guy with his fingers in a lot of pies, and who likes to work out-of-the-box.”
DiNovi said she was impressed by West’s futuristic vision.
“I don’t know him; until yesterday, I’d never talked to him in my life,” she said. “I don’t know what else to tell you. He’s not the creative director on the movie, but I loved his passion for The Jetsons. He gets the whole thing about the future that never was. He sees us living on a precipice of technology — cameras in your eye, your mind as a remote control to fire lasers — and wonders how things are going to break, for good or for bad.”
West’s representative did not immediately respond to THR’s requests for comment.
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