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Well that didn’t take long: Fans are already lining up hours before Kanye West’s pop-up is set to open at 4 p.m. ET on Friday.
The rapper turned fashion analyzer announced the shopping event just a day before on Twitter, writing, “PABLO POP-UP SHOP MARCH 18-20 FRI 4-8 PM SAT SUN 12-8 PM AT 83 WOOSTER IN NYC.”
A short line had already started to form around 9 a.m. ET, according to one Twitter user. A few hours later, the line had grown exponentially longer, as seen in another tweet.
— KANYE WEST (@kanyewest) March 18, 2016
Not long after, ‘Ye took to Twitter to show the amount of people that were willing to wait in line to get a piece of his Pablo merch (maroon beanies and sweaters), which appeared during his Yeezy Season 3 fashion show and the Life of Pablo album release party.
If the Yeezy Season 3 tickets sold out in 10 minutes, don’t be surprised if the pop-up is wiped clean by the end of the day. Say what you will about ‘Ye and his crazy rants, but when he calls, people come running.
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