Kanye West’s Fans Are Lining Up for the Pablo Pop-Up

Well that didn’t take long: Fans are already lining up hours before Kanye West’s pop-up is set to open at 4 p.m. ET on Friday.

The rapper turned fashion analyzer announced the shopping event just a day before on Twitter, writing, “PABLO POP-UP SHOP MARCH 18-20 FRI 4-8 PM SAT SUN 12-8 PM AT 83 WOOSTER IN NYC.”

A short line had already started to form around 9 a.m. ET, according to one Twitter user. A few hours later, the line had grown exponentially longer, as seen in another tweet.

pic.twitter.com/hBD6EwrYNu

— KANYE WEST (@kanyewest) March 18, 2016

Not long after, ‘Ye took to Twitter to show the amount of people that were willing to wait in line to get a piece of his Pablo merch (maroon beanies and sweaters), which appeared during his Yeezy Season 3 fashion show and the Life of Pablo album release party.

If the Yeezy Season 3 tickets sold out in 10 minutes, don’t be surprised if the pop-up is wiped clean by the end of the day. Say what you will about ‘Ye and his crazy rants, but when he calls, people come running.