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Rapper Scott Mescudi, better known by his stage name Kid Cudi, revealed on Wednesday the launch of an interactive live music app in collaboration with screenwriter Ian Edelman and software engineer Jonathan Gray.
Dubbed Encore, the mobile app offers an alternative to current streaming models by empowering musicians with new ways to monetize their business and grow their audience fanbase. Artists using the app can debut new music, interact with their fans and host live shows.
The rapper will oversee Encore’s artistic vision as chief creative officer. “The energy from a concert is undeniable, both for the fans and artists,” said Cudi in a statement. “I am excited to launch Encore to help bring the live music experience back to our fans. Encore is committed to empowering both established and new artists and delivering the best mobile music experience out there.”
Edelman, who will serve as president, added in a statement that the goal of the app is to “transfer the same energy we get from live music into a mobile experience, controlled entirely by the artists themselves. We make it easy for the artist and fun for the fan.”Gray, who was an early engineer at Facebook and has experience with start-up companies, will take the CEO position.
Encore closed a $2 million seed round of funding earlier this year, led by Battery Ventures. The app is currently in private beta mode.
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