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Plenty of people had something to say about the epic fail of the Kendall Jenner Pepsi ad. The spot debuted Tuesday and was pulled Wednesday after a torrent of complaints and social media ire over what many deemed its gross cultural appropriation of social justice movements such as Black Lives Matter.
Well, add Madonna to the list of people who had something to say about it. Perhaps you recall that back in 1989 Pepsi yanked an ad starring Madonna after the controversy over her “Like a Prayer” video, which the Vatican slammed as “blasphemy” due to a scene in which the singer is depicted kissing a black saint.
Madonna took to Instagram and posted a clip of the Jenner commercial with the message, “When you wake up and realize that Shit just really doesn’t make sense! #chosen.” While Madonna’s Pepsi ad — for which she was paid $5 million — wasn’t buried because of its content, the soda company did pull it after the Vatican called for a Pepsi boycott. The soft drink company also took back its planned financial support for the singer’s tour.
She then doubled down by posting a follow-up pic in which she’s drinking a Coke.
A post shared by Madonna (@madonna) on
In the wake of the Jenner backlash, Pepsi released a statement Wednesday apologizing for the offense. “Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
Not for nothing, in addition to offense, a number of people noted that the Pepsi-Jenner ad eerily resembled a satirical Chemical Brothers video from 1999.
A version of this story originally appeared on Billboard.
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