The Killers PR Image NEW - H 2012
Williams + HirakawaThis story first appeared on Billboard.com.
Fans of college hoops will be glued to their TVs beginning next week when NCAA March Madness begins. Providing the musical backdrop for the tournament is The Killers’ “Shot at the Night,” an anthemic track that is the star of a new music video that debuted Thursday across Turner and CBS.
Shot last month at the majestic The Skywalk, located outside Grand Canyon National Park, the video in its various forms (from :10 to :90) will be featured on several platforms, including broadcast, social, digital and in-cinema throughout the NCAA tournament, which begins March 18 and ends in April.
“When you listen to the song, you know why it is so fitting for March Madness. It’s all about getting that shot, that moment, that time. It fits the tone of the Tournament and brings it to life,” said Christina Miller, senior vp and GM of Turner sports strategy, marketing and programming.
“Shot at the Night” was the lead single off of last year’s greatest hits compilation, Direct Hits.
The Killers will perform during the March Madness Music Festival on Saturday, April 5, at the Coke Zero Countdown concert at Reunion Park in Dallas. Other artists slated for the fest, which runs April 4-6, include Bruce Springsteen and the E Street Band, Jason Aldean, Tim McGraw and Fun.
Watch the video below.
