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SEOUL – Paris Hilton is slated to appear at the 2013 Mnet Asian Music Awards (MAMA), South Korea’s equivalent of the MTV Video Music Awards.
CJ E&M, which is organizing the event, confirmed Tuesday that Hilton will be attending the pan-Asian ceremony. The event will be held Nov. 22 at the Asia World-Expo in Hong Kong.
Hilton is no stranger to K-pop — last year she made headlines in Korea by starring in Kim Jang-hoon‘s music video “Nothing.” She is also popular in Korea for not only her reality TV programs but also as a model for Fila. The global sportswear company was acquired by Fila Korea in 2007.
Other international celebrities taking part in the awards ceremony this year include Stevie Wonder, Hong Kong actor/singer Aaron Kwok, Swedish duo Icona Pop, and Norwegian band Ylvis. MAMA’s core lineup of K-pop and Asian artists includes Korea’s boy band Big Bang.
MAMA began as the Mnet KM Music Festival in 1999, playing an instrumental role in the growth of the Korean music industry. In 2009 it was rebranded as the pan-Asian festival it is today, and it has been held outside of Korea, including in Macau in 2010 and in Hong Kong last year.
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