On Tuesday, April 30, Hall of Flowers (an annual trade show featuring over 200 brands and centering on the world of cannabis) returned for its second annual affair at the Sonoma County Fairgrounds in Santa Rosa. The event drew Chelsea Handler (who previously announced her partnership with NorCal Cannabis Company on a forthcoming cannabis line and chatted about the topic with medical marijuana advocate Dr. Dina) and rappers Redman and Jim Jones, who arrived to listen in and celebrate the latest launches.
Among those who touted new lines was Grammy and Billboard-nominated artist Post Malone, whose team unveiled his new Shaboink line of flower, pre-rolls and vapes.
The day also saw launches from artist Zach “Jesushands” Fernandez who is known for transforming the iconic Hollywood sign ‘to “Hollyweed” on New Year’s Day in 2017. Fernandez’s line, which aptly bears the same name as his prank that resulted in his arrest, includes pre-rolls, a vape pen, edibles and gummies as well as merchandise such as tote bags and T-shirts.
Hollywood jeweler Alex Todd (who has created custom-timepieces for Jay-Z) launched Saucey Extracts. The collection of handcrafted cannabis batches and cartridges also includes a collaboration with Jones (a premium hash oil-kiefed blunt called Capo).
Rapper The Game rolled out flower for his line Trees by Game, while pre-rolls and flower were added to 2 Chainz’s line Gas, and renowned chef duo The Franks (Frank Falcinelli & Frank Castronovo of Frankies 457 Spuntino in New York) launched their low-dose edibles brand Pantry.
The unveiling of these new lines adds to a growing trend of upscale and mainstream cannabis brands. Hollywood-loved brand Dosist, which recently opened its flagship in Venice Beach, has found favor among industry insiders including Alexandra Mandelkorn (who styles Janelle Monáe) and makeup artist Jenn Streicher (who works with Emily Blunt). Also on board are upscale retailers like Barneys New York, which recently opened its luxury cannabis lifestyle shop, The High End.
The THC and CBD craze also extends to wellness and beauty products, with fans such as Hollywood stylist Kate Young (known for dressing Rachel Weisz and Margot Robbie) who uses a cannabis numbing cream on her clients’ feet to ease the pain of standing for long hours on the red carpet.
