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Taylor Swift: How “Bad Blood’s” Celebrity Roster Appeals to a Varied Audience

Eighteen A-listers with a combined Twitter following topping 123.8 million will appear in Sunday night's world premiere of "Bad Blood" at the Billboard Music Awards.

Taylor Swift: How "Bad Blood's" Celebrity Roster Appeals Varied Audience
Associated Press

Taylor Swift‘s highly anticipated “Bad Blood” music video will debut at the Billboard Music Awards on Sunday night, a Swift-produced project rostered with an A-list lineup of celebrities, models and musicians.

On May 7, Swift retweeted a “Bad Blood” poster from ABC that featured her as “Catastrophe,” announcing that the world premiere of the music video would air during the Billboard Music Awards 10 days later. Pop fans “favorited” the image 27,000 times.

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But Swift’s May 10 music video poster sneak peak was the forefront of a seven-day-long reveal of Swift’s colleagues and friends — Lily Aldridge, Zendaya, Hayley Williams, Gigi Hadid, Ellie Goulding, Hailee Steinfeld, Lena Dunham, Kendrick Lamar, Karlie Kloss, Serayah Love, Jessica Alba, Martha Hunt, Ellen Pompeo, Mariska Hargitay, Cara Delevingne, Cindy Crawford and Selena Gomez —  that will appear in the video, each of whom carry their own individual following.

The combined Twitter following of the 18 celebs (including Swift) is 123,884,500 million, a fan base comprised of model, actress and musical (including pop, punk and rap) admirers over a varied age demographic (Zendaya and Steinfeld are the youngest, both 18, and Hargitay is the oldest at 51).

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Regardless of whether viewers like Swift (she’ll just “Shake it Off”), 17 talented faces that cover a broad range of Hollywood appear in her video and entice appeal from their fan base for the Joseph Kahn-directed project. Fans including Grey’s Anatomy, Girls and Law and Order:SVU devotees, Victoria’s Secret shoppers and those that rock to the beat of Lamar, Goulding or Gomez will see their beloved talent on the big screen.

The Billboard Music Awards, which include performances by Kanye West, Mariah Carey, Britney Spears with Iggy Azalea, Nicki Minaj and Wiz Khalifa, air at 5 p.m. on ABC.

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