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The Weeknd announced Thursday he will headline the Pepsi Super Bowl LV Halftime Show.
The Grammy-winning artist said of the event, “We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
The game will be held on Feb. 7, 2021, in Tampa Bay, Florida.
“We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage,” Brian Rolapp, NFL chief media and business officer said in a statement. “Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV.”
The Super Bowl Halftime Show has become one of the anticipated performances of the year, featuring the hottest and most iconic musical acts of the day.
“Pepsi has worked with some of music’s biggest artists over the years – from Prince to Lady Gaga, Beyoncé, Bruno Mars and most recently Jennifer Lopez and Shakira,” Todd Kaplan, vice president of Pepsi marketing said in a statement. “After a year that’s largely been void of live music, we can’t wait to watch The Weeknd transform the world’s biggest stage with his limitless talent and creativity, delivering what will most certainly be an unforgettable performance that will be remembered for years to come.”
Jennifer Lopez and Shakira co-headlined last year’s halftime show. About 103 million people watched their performance, more than the average of 99.9 million for the Super Bowl broadcast as a whole. The halftime show has drawn more viewers than the game for the past nine years.
— The Weeknd (@theweeknd) November 12, 2020
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