- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
TORONTO – The social ticketing platform Ticketfly on Wednesday unveiled Fanbase, an analytics tool to enable North American concert venues and promoters to better target customers.
Ticketyfly, which recently expanded into Canada to challenge Ticketmaster, indicated the proprietary ranking algorithm identifies, contacts and rewards top fans based on attendance, spending and social influence.
“For the first time, promoters can see who their best customers are and reward them for helping to spread the word,” explained Andrew Dreskin, Ticketfly co-founder and CEO in a statement.
The U.S.-based indie ticketing and marketing platform said Fanbase should allow promoters to target fans with exclusive pre-sales, premium seating, merchandise and VIP access.???
Ticketfly reported 7 percent of its customer base accounts for 24 percent of ticket orders and 30 percent of revenue.
Hence the analytics push to mobilize and engage music fans.
The introduction of Fanbase follows Ticketfly in 2011 launching its analytics dashboard, which identifies where ticket sales originate.
Sign up for THR news straight to your inbox every day