MyFox is their Fox, too


Fox Interactive Media said Wednesday that it will build and manage Web sites for more than 160 Fox-affililated stations.

Through an agreement with the Fox affiliate board of governors, the News Corp. division will use the MyFox platform to provide localized design and editorial for each affiliate site while incorporating the platform's branding and features.

The MyFox platform has powered the Web sites of 24 Fox owned-and-operated TV stations since summer 2006.

The deal broadens a previously struck agreement with the board in February that made the FIM stations group's Fox on-demand service the streaming video and commerce solution for Fox stations. Users of the service can stream such shows as "Are You Smarter Than a 5th Grader?" "Hell's Kitchen" and "24."

"It's important for local affiliate stations to have a Web strategy and compelling online content, and we believe the MyFox platform is the best solution to help them deliver it," said Joe Denk, chairman of the Fox affiliate board of governors.

FIM is behind the management of MySpace, Fox and IGN Entertainment, among other Web properties.

Additionally, FIM is set to announce today the appointment of former MSN and AOL executive Tom Bosco to vp and head of sales at MySpace TV.

In his new role, Bosco will be responsible for video ad sales for the social networking site.

"Video is a huge focus for us from a monetization perspective with virtually limitless opportunities on MySpace," FIM chief revenue officer Michael Barrett said. "Tom's proven track record of driving revenue around online video products gives MySpaceTV an incredible advantage in the marketplace going forward."

In his previous positions, Bosco oversaw the launch of the MSN and AOL Video services.