NAB probes 3-D synergy


Disney motion pictures group president Mark Zoradi emphasized that "we don't want a format war for 3-D for the home" as he called for technical standards to enable the wide adoption of 3-D on Sunday at the National Association of Broadcasters Show.

"We view 3-D as part of a holistic business opportunity, and we need to upgrade every distribution channel in order to support the new 3-D that we are now producing," he said in a keynote at the NAB digital cinema summit, during which he previewed content including a 3-D teaser trailer for "Toy Story 3."

The many moving parts to 3-D were explored during the weekend summit and will continue to be analyzed as the full NAB Show exhibition and convention opens today in Las Vegas.

Making news as the event was getting under way, international standards-setting body the Society of Motion Picture and Television Engineers — which produced the summit with the Entertainment Technology Center at USC — released an influential report on 3-D that could result in home standards in a year.

The document outlines recommendations and findings of the SMPTE 3-D task force that will be used to complete a set of stereoscopic 3-D home master standards for content viewed on TVs and computer monitors.

Wendy Aylsworth, SMPTE vp engineering and senior vp technology at Warner Bros., expects the core standards to be completed by June 2010.