'Naked Brothers' slick on Nick
Empty"The Naked Brothers Band" made sweet music for Nickelodeon in its premiere.
The new mockumentary comedy series, which centers on a world-famous adolescent rock group, debuted with two back-to-back episodes from 8:30-9:30 p.m. Saturday, with the first episode averaging 3.5 million total viewers and the second episode averaging 3.8 million.
At 8:30 p.m., the show drew 1.9 million kids 6-11, 2.4 million kids 2-11 and 1.3 million tweens 9-14. The 9 p.m. episode fared even better, garnering 2 million kids 6-11 -- Nickelodeon's highest series premiere in that demo since "Caitlin's Way" in 2000 -- up 68% compared with last year's airing of "All That." It also drew 2.5 million kids 2-11 (up 62%) and 1.5 million tweens 9-14 (up 57%).
Nickelodeon added that "Naked Brothers" performed well on several platforms before its premiere, with single "Crazy Car" receiving almost 25,000 downloads on iTunes in two weeks. In addition, on Nick.com's broadband video player TurboNick, "Naked Brothers" generated almost 15 million streams from Jan. 1-Feb. 4.
In other cable ratings, Lifetime's "Montana Sky," the second of the network's four movie adaptations of Nora Roberts novels, performed well in its debut at 9-11 p.m. Monday. "Montana Sky," starring John Corbett, Ashley Williams and Charlotte Ross, drew 4.8 million total viewers from 9-11 p.m. Monday night. That was nearly the same viewership as the first adaptation, "Angels Fall," the Heather Locklear-Johnathon Schaech starrer that drew 4.9 million viewers last week.
Meanwhile, "Puppy Bowl III," Animal Planet's counterprogramming stunt to the Super Bowl telecast, scored with an increased viewership this year. The program, which aired 3-6 p.m. Sunday, averaged 827,000 viewers, up 20% from last year.
In addition, Animal Planet said 1.5 million viewers voted on their favorite puppy online -- with Bomber (Samoyed puppy) winning the title of the game's MVP (Most Valuable Puppy) -- increasing animalplanet.com's page views by 142% over the same week a year ago.