Name Change For Major Canadian Music Labels

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The Canadian Recording Industry Association now calls itself Music Canada.

TORONTO -- The lobbyist for the Canadian branches of the four major music labels, Universal, Warner, EMI, and Sony BMG, is looking to shake things up by changing its name.

The Canadian Recording Industry Association will now be known as Music Canada, representing Canada’s major labels EMI Music Canada, Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada.

Despite representing a host of homegrown music superstars like Justin Bieber, Celine Dion and Shania Twain, the Canadian music labels' rebranding comes as they continue their fight against piracy after suffering greatly from peer-to-peer file sharing on the Internet.

The former CRIA has watched with frustration as the Canadian government has made a series of failed attempts to update Canada’s copyright laws to bring them in line with the country’s WIPO treaty commitments.

Music Canada’s luck may change, however, now that the ruling Conservatives recently secured a majority in the House of Parliament and are pledged to re-introduce Bill C-32.