Naomi Watts, Luke Evans and More Stars Join Bulgari's #RaiseYourHand Campaign

Naomi Watts Bulgari #RaiseYourHand Campaign - H Publicity 2016
Courtesy of Bulgari

The new initiative benefits Save the Children globally.

Bulgari’s line of Save the Children iconic B.zero1 rings and pendant designs have raised $50 million for the organization, benefiting 1 million children across 33 countries to date.

On Friday, the company launched a new addition to the collection in Rome, a bracelet, aimed at furthering the philanthropic global partnership.  

Photographer Fabrizio Ferri shot the #RaiseyourHand campaign, featuring actors including Naomi Watts, Luke Evans (who can next be seen in Beauty and the Beast), Juliette Binoche, Meg Ryan and Carina Lau. A slew of models also joined the initiative, including Jon Kortajarena, Tommy Dunn and Lottie Moss, who were on hand for the Rome unveiling, as well as Helena Christensen, Lily Aldridge and Chloe Norgaard.

“We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer,” said Ferri of the project. “I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far.”

The new sterling silver and black ceramic bracelet retails for $510, with $100 being donated directly to Save the Children. Bulgari’s donations go directly toward education initiatives, with a special focus on youth empowerment, improving school infrastructures and training teachers toward using child-centered interactive teaching methods.

Bulgari is investing in the future of hundreds of thousands of children worldwide, giving them the opportunity to be what children deserve to be, and aspire to become. Its work can help children to make informed choices, empowering them to form their own healthy foundations, that will be the basis of our society of tomorrow.

“Save the Children is one of the most effective, wide-reaching charities in the world, and we are proud to work alongside them in their cause,” said Jean-Christophe Babin, CEO of the Rome jeweler. “Children are a key component in the fight against poverty, because as much as they are vulnerable they also harbor so much potential. It is by providing assistance and education to a growing youth that we can make a difference in the whole rest of their lives. Bettering the world is a quality inborn in Bulgari’s company culture. We are proud to partner with Save the Children to do our part in making a better tomorrow.”