NASCAR cookin' with gas


NASCAR Digital Entertainment and production-distribution company Creative Artists Entertainment Group are set to offer local TV stations a new reality competition series that combines cooking and racing for a fall 2008 launch in syndication.

The series, "NASCAR: Serving It Up," centers on a cooking competition to find "the next great chef personality" and will showcase NASCAR and its race events. It will feature a group of aspiring chefs preparing specific recipes during competitions held at local races.

The weekly show is targeted to launch in September and consist of 40 half-hour episodes. A total of 35 winners from 35 episodes will be whittled to nine semifinalists. The final two will face off in the finale, which would air in September 2009.

"Serving It Up" is being offered for straight barter in broadcast syndication. The companies will be looking for a cable partner as well, said Sarah Nettinga, managing director of film, television and entertainment at NASCAR.