Nataline Rodrigues Named Original Series Head at Rogers Media

The veteran programmer comes to the private broadcaster from the cash-strapped CBC, which has seen a recent exodus of top executives.

TORONTO – Nataline Rodrigues is the latest top executive to leave the struggling Canadian Broadcasting Corp.

Rodrigues, most recently executive in charge of production at Canada's public broadcaster, has jumped to rival broadcaster Rogers Media to become director of original programming.

Replacing Claire Freeland, Rodrigues will oversee the development and production of original Canadian series at Rogers Media's nonsports TV channels.

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Her departure from the cash-strapped CBC follows that of Julie Bristow, executive director of studio and unscripted programming, Patrick O'Sullivan, also executive in charge of production, and programming topper Kirstine Stewart departing last April.

The CBC last week named Heather Conway, a former CEO of Edelman Canada, to replace Stewart as executive vp English-language services.

In her new post at Rogers Media, Rodrigues will report to Hayden Mindell, vp programming and content, broadcast.

"Nataline's breadth of knowledge and experience across all facets of the Canadian television landscape will ensure our legacy of quality original content continues to prosper and evolve across all platforms," Mindell said in a statement Monday.

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Before the CBC, Rodrigues completed production stints at Alliance Atlantis and CanWest Global Communications Corp.

Her TV production credits include Arctic Air for the CBC, Going to the Dogs, Planet Storm and A Deathly Silence.

Rogers Media's Canadian series slate includes the comedies Seed and Package Deal, The Bachelor Canada and the animated sitcom Mother's Up!