NATAS, MySpace link for B'band Emmys


NEW YORK -- The National Academy of Television Arts & Sciences and News Corp.'s MySpace announced Monday the launch of the Broadband Emmy Awards, honoring video content on the Internet.

Beginning Feb. 1, MySpace users will be encouraged to submit their videos for award consideration through Broadband Emmy honors will be presented in each of the existing Emmy categories, which include daytime, entertainment, news and information, sports and public and community service.

"We're pretty excited," MySpace senior vp marketing and content Shawn Gold said. "MySpace has the largest community of content creators in the world and when the Emmys approached us, it seemed like a perfect fit."

Gold hopes this new initiative will present more opportunities for amateur videographers, noting that MySpace has 6 million members in its music community, he said. "We're hoping to do the exact same thing for the broadband audience," said Gold. "We want to help the content creators to get recognized, lauded and build an audience."

The Broadband Emmys will first be presented in the entertainment category with other categories to follow later in the year.