NATAS new media for Wright


Bob Wright will chair the National Academy of Media Arts & Sciences, a new peer group whose formation was unanimously authorized Tuesday by the board of trustees of the National Academy of Television Arts & Sciences.

The new academy will focus on artists making broadband videos for consumption on the Internet. Membership will open to any videographer whose work is publicly distributed. The academy will have 19 local chapters and will offer educational programs, networking groups and membership groups within NATAS.

"I am very happy to be involved with this group," said Wright, chairman of the board of NBC Universal and vice chairman of the board for General Electric Co. "It has been clear for some period of time that we have converging technologies and we need to figure out a way to get these people involved with us."

Wright will work with Shelly Palmer, managing director of Advanced Media Ventures Llc. and chair of the academy's existing Advanced Media Committee. This group provides online newsletters, briefings and special events for new-media artists, while the new peer group will focus more on membership and education.

It will not be charged with creating a digital-oriented awards show, which has been a source of contention between NATAS and its rival TV academy, the L.A.-based Academy of Television Arts & Sciences.

"This chapter-based group recognizes the new digital generation that has captivated our industry," NATAS president and CEO Peter Price said. "We are grateful for the support and leadership that Bob Wright, one of the greatest visionaries in our industry, gives to this group."