NATAS taps Frank J. Radice

TV vet will serve as president and chief marketing officer

NEW YORK -- Longtime TV producer and executive Frank J. Radice is joining The National Academy of Television Arts & Sciences as president and chief marketing officer.

Radice will have oversight of the sales, sponsorship and marketing deals as well as work with the New York staff of the academy. He'll replace Peter Price, who left the job as president and CEO at the end of last year to become president of the national academy's foundation. The day-to-day responsibilities now fall to Radice, although no one has the CEO title.

He was most recently executive vp of advertising and promotion at the NBC Agency from 2002 to 2008. He was senior vp of advertising and promotion for NBC Entertainment from 1996 to 2005, and in 1996 was in charge of marketing at MSNBC's launch.

As a composer, he co-created the "America's First Family" theme and executive produced the "Live for Today" theme on "Today." He was a producer for "Nightline" between 1980 and 1984, "World News Tonight" and "The Last Word With Phil Donahue and Greg Jackson" during an 11-year career at ABC News. He was executive producer of CNN Entertainment News between 1992 and 1994 plus creator/producer of "Live at Five" on WRC-TV in Washington, D.C., in 1995.