Model Natasha Poly Sings in New Frame Denim Campaign

Natasha Poly - H 2015
Matteo Prandoni/BFA/Sipa USA/Newscom

Apparently her singing skills run in the family.

Natasha Poly — who has appeared in Givenchy, Prada and Tom Ford campaigns — seems to be following in the footsteps of fellow supermodel Gisele Bundchen with her latest gig. She stars in Frame Denim’s fall 2015 campaign singing, in both French and English, mind you.

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Bundchen famously belted out The Kinks for H&M, but Poly may have one up on her as the video shows off quite impressive singing chops. Apparently, it runs in her family, according to Poly, who told Vogue, "All of my cousins went to music school. One would go every day to music school and her voice was so beautiful. I would all the time try to copy her. I would come back to my mom and say, 'Why don’t you send me to music school? I think I’m really good.'"

The Russian-born beauty is finally getting her chance, thanks to Frame founder Erik Torstensson, who asked her what she wanted to do if she wasn’t a model. "She was like, ‘Well, I was going to be a singer.'" After hearing an iPhone recording of the model he decided she had to sing in the new ad.

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At 30 she's already had a long career modeling, and Poly admits she might have an interest in pursuing music a little more. "Yeah, I could! I mean I really enjoyed it and I think it could be really great. I could see myself doing it again."