National Geographic to Launch On-Demand Service in Europe, Africa
"People are used to marathon viewing for scripted, but there hasn’t been a simple and effective way to offer similar experiences within factual,” says Jan Koeppen, president, Fox Networks Group, Europe & Africa.
In 2018, 21st Century's Fox Networks Group is launching a National Geographic on-demand service in Europe and Africa, making factual content available to binge viewers and other fans.
It promises to provide "exclusive access to the vast catalogue of National Geographic, with the award-winning visual storytelling delivered through carefully curated topics."
The unit has already struck deals for the service, to be dubbed National Geographic+, with telecom giant Cell C’s Black service in South Africa, OTE’s Cosmote in Greece and pay TV platform YouSee in Denmark.
“Consumers are at the heart of our non-linear services; people are used to marathon viewing for scripted, but there hasn’t been a simple and effective way to offer similar experiences within factual,” said Jan Koeppen, president, Fox Networks Group, Europe & Africa. "At National Geographic, we are passionate about taking our viewers further, to encourage exploration and a better understanding of the world in which we all live."
He added: "By introducing National Geographic+, we are combining our 129 years of visual storytelling with our rich history of product innovation to ensure that factual stands out in the on-demand world.”