National Geographic taps Schiffman


National Geographic Channel has officially tapped Steve Schiffman as the network's GM and executive vp.

Schiffman, who had been acting GM since the spring, was NGC's executive vp marketing and digital media, where he was responsible for marketing, digital media, brand management, communication, business development and research. He will report to NGC CEO David Haslingden.

"NGC has been a tremendous success, and Steve has been a principal contributor to that momentum for more than five years," Haslingden said. "Under his leadership during the past year, the network realized record ratings and revenue growth. As we move into the future, I have full confidence that Steve will help lead the National Geographic Channel toward developing its full potential by aggressively expanding our business with various line extensions and across diverse platforms."

Since 1989, Schiffman has served in executive positions at the Weather Channel, NASCAR and Kraft Foods in addition to his active involvement in the Cable Telecommunications Association for Marketing, where he serves on the board of directors and the CTAM planning committee.