Nat'l Geo, Real D in Giant pact


Real D and National Geographic will partner to bring National Geographic's Giant Screen Films series to 35mm theaters equipped with Real D's technology.

The initiative will expand National Geographic's film presence beyond the traditional museum, science center or other specialty venue.

The series, which already screens on giant-screen theaters like Imax, now will be readied for Real D. The first film, "Lions 3D: Roar of the Kalahari," will be released in the spring, followed by "Sea Monsters: A Prehistoric Adventure," available in October. Both films have screened before in the 70mm format, but this will mark their 35mm debut.

"We won't be competing with Hollywood films," said Mark Katz, president of distribution at Giant Screen Films. "These films will mostly be screened in the daytime for schools and other groups. Exhibitors want more film to fill screen time that isn't otherwise being used."

The alliance with National Geographic represents Real D's first multipicture pact with a nonfeature film distributor or studio.

"Real D is delighted to work with an institution with the pedigree and global reach of National Geographic," Real D chairman and CEO Michael Lewis said. "We're excited to bring our expertise to this great educational brand, and to broaden the scope of quality 3-D content to exhibitors and consumers worldwide."