NATPE/Content First Seller Registration Up 31 Percent So Far

In an optimistic report, new CEO Rod Perth says they will celebrate the 50th anniversary with more attendees, more exhibitors and a growing line up of speakers and participants.

NATPE/Content First’s new CEO Rod Perth provided an optimistic update Wednesday on plans for the 50h anniversary conference and market in Miami Beach, taking place Jan. 28-30, 2013. Compared to the same time last year, buyer registration is up 32 percent, the exhibition floor space is almost sold out (with about 300 sellers signed up so far, of whom 27 are first-timers) and press registration is up about 28 percent over last year.

“Our hearts are in this,” said Perth. “It’s our 50th. It’s a big deal. But we’re not sitting still. We want to be a trusted facilitator that brings all the components together.”

Perth announced that they have already committed to return to Miami Beach’s Fontainebleau Hotel for the 2014 event and are in discussions about extending their run at the location for an even longer period.

In addition to the opening keynote by Mark Cuban, other speakers will include Stephen Lambert of Studio Lambert, who will give the international keynote; Jonathan Mildenhall of Coca-Cola Company; Lance Podell of YouTube, who will speak about investments and innovations; and Tony Pace of the Subway Franchisee Advertising Fund, whose topic will be "The Art of the Deal."

Among those who will speak on panels or in one-on-one discussions will be Mitch Hurwitz (Arrested Development), Peter Casey (Frasier, Wings), Glen Mazzara (The Walking Dead), Electus CEO Ben Silverman, Charlie Corwin (Ink Master), John Sykes of Clear Channel, Larry King and Brian Seth Hurst of Opportunity Management.

Reviving the tradition of parties for attendees, the first night of NATPE will have an event at the nearby Eden Roc Hotel sponsored by DLA (Digital Latin America) and Venevision International and the second night (after the Tartikoff Awards) will feature a 50th anniversary party at a nightclub in the Fontainebleau.

All of the Hollywood studios, including Sony Pictures Television, will have a presence at NATPE for the first time in years. Among the new talk show hosts on hand will be Arsenio Hall, Queen Latifah and Bethenny Frankel.

But NATPE is no longer just about domestic TV syndication, which was the driver for the show for many years. It is still a component, noted Perth, but the growth has been in international attendance and in digital content.  

Next year Perth expects to expand into electronics as well. NATPE has an agreement with International CES under which they will exhibit at each other’s event; and by next year Perth expects them to help exhibit a lot of “cool new electronics.”

Perth also spoke about the conflict in dates with Real Screen, which is taking place almost simultaneously in Washington, D.C. He said both groups tried to shift dates but were unable to do so. However they have agreed to  have a live video link at both events so attendees can speak with colleagues and others from each show.

Herbert G. Kloiber, chairman of Tele München Group, who is a Brandon Tartikoff Legacy Award winner, will also headline the Global Navigators track. Other new additions to the International track include Emiliano Saccone, president, MundoFox; Christy Haubegger, agent, CAA; Paul Gilbert, svp international formats, CBS Studios International; Mike Beale, director of international formats, ITV Studios; Stephanie Hartog, evp international formats, ALL3MEDIA International; John Pollak, president, Electus International; Eden Gaha, president, Shine America; Karoline Spodsberg, managing director, Banijay International; Victor Kong, chief digital officer, Cisneros Group; Maria Kyriacou, managing director, ITV Studios Global Entertainment; John Morayniss, CEO, Entertainment One Television; Matt Hanover, head of business development, TV Plus; and Antonio Barreto, CEO, DLA.

Speakers for the Game Changers track include Alex Carloss, global head of entertainment partnerships, YouTube; Howard Stein, head of entertainment strategy, Facebook; Kevin Beggs, president, Lionsgate Television Group; Chet Kanojia, founder and CEO, Aereo; Tom Zappala, evp programming, SPIKE TV; Werner Brell, managing director, Red Bull Media House North America; Rob Barnett, founder/CEO, My Damn Channel; Brian Seth Hurst, CEO, The Opportunity Management Company; and Michael Kassan, chairman and CEO, MediaLink LLC.

The Masters of Messaging advertising track includes Cathy Hetzel, corporate president, Rentrak; Lauren Radcliffe, director, branded entertainment sponsorships, Dr. Pepper/Snapple Group; Jared Hoffman, managing partner and president of branded entertainment, Generate/Alloy Digital; Laura Caraccioli, evp advertising, Electus; Robert Friedman, former president Radical Media & Co-Chairman, New Line Television; Doug Scott, president, Ogilvy Entertainment; Ellen Liu, director, media and consumer and shopper promotions, The Clorox Company; Andy Marks, general manager, MATTER; and Chad Bennett, founder and CEO, Populus Brands.

The “30 Minutes w/…” track features Greg Jacobs, head of distribution, Red Bull Media House; David Shall, head of business operations and general counsel, Vuguru LLC; Jordan Levin, president, Alloy Digital and CEO, Generate; Allen DeBevoise, chairman, co-founder and CEO, Machinima, Inc.; Chris Grant, CEO, Electus; Drew Buckley, COO and head of digital, Electus; Niko Chauls, director of original programming, MSN;  David Lang, president, North America, MindShare Entertainment; Michael Epstein, president, strategic resources and client services, MindShare Worldwide; and Adam Besserman, director, West Coast development, Yahoo! 

The Technologies That Fuel Multiplatform Content track participants include Adam Ware, founder, Aware Media Consulting; Scott Rosenberg, vp business development, content and services, Roku; Eric Anderson, vp content and product solutions, Samsung; David Bramble, senior product manager, Microsoft; Todd Bender, vice president, publisher platforms, Collider Media; Robert Tercek, chairman, Creative Visions Foundation; Lori H. Schwartz, tech catalyst and principal, World of Schwartz; Jeffrey Joseph, svp communications and strategic relationships; and Steve Koenig, director of industry

The Visionaries track, hosted by Amber J. Lawson, partner, The Opportunity Management Co., will include Michael Nyman, chairman and CEO, PMK*BNC, and Mark Ghuneim, CEO, Trendrr, among others.