NBA All-Stars rate down-to-earth


The downtrend continues for the NBA All-Star Game as Sunday's matchup in Las Vegas drew the lowest ratings since the telecast moved to TNT in 2003.

The game, during which the Western Conference beat the Eastern Conference in a 153-132 win, averaged 6.8 million total viewers in its 8:30 p.m. ET airing, according to Nielsen Media Research. The game drew 10.8 million viewers in 2003 and has been declining every year since, averaging just over 7 million last year.

In other cable ratings, Lifetime's "Carolina Moon," one of four movie adaptations of Nora Roberts novels, drew solid numbers in its debut at 9-11 p.m. Monday. The movie, starring Claire Forlani, Oliver Hudson and Jacqueline Bisset, averaged 3.7 million total viewers. The Roberts adaptations have done well for Lifetime, though "Moon's" viewership was off from the 4.9 million that the first movie, "Angels Fall," drew Jan. 29.

Court TV, meanwhile, is seeing viewership increases thanks to its coverage of the case surrounding the late Anna Nicole Smith. The first two days of coverage last week, starting Feb. 15, drew 393,000 total viewers, an 84% increase over the same dates a year ago.

At VH1, the record-setting "I Love New York" drew 3.4 million viewers at 9 p.m. Monday. "New York's" Jan. 9 debut was the most-watched series premiere in VH1 history, drawing 4.4 million viewers.

Meanwhile, the most recent episode of VH1 series "ego trip's White Rapper" averaged 2.1 million viewers at 10 p.m. Monday, nearly consistent with its Jan. 9 premiere (2.3 million).

Amongs kids fare, Disney Channel continues to see good numbers with "Cory in the House." For a sixth straight week, since its Jan. 12 debut, the original comedy stood as the week's No. 1 basic cable series in kids 6-11 (1.7 million) and tweens 9-14 (1.5 million).

Meanwhile, Nickelodeon's latest live-action series, "The Naked Brothers Band," delivered its highest ratings yet at 8:30 p.m. Saturday. The show, which debuted Feb. 3, drew 1.9 million kids 6-11 and 1.6 million tweens 9-14 -- increases of 40% compared with a year ago -- making it the No. 1 telecast of the week in both demos.
comments powered by Disqus