NBA launches online TV Companion

Customized content includes real-time stats, video highlights

More and more sports junkies are watching games on TV while tethered to the Web -- checking statistics, monitoring fantasy teams or talking trash with friends. Now the NBA is looking to embrace that multiscreen experience.

The league has launched NBA TV Companion on, which offers content customized to complement every game, including real-time statistics and charts, video highlights, ongoing analysis and even pregame media notes.

NBA TV Companion also is designed to facilitate social interaction during live games. Users can access their Facebook, Twitter, MySpace and Yahoo friend circles via the site to comment on the game, or they can simply talk trash with other fans. Plus, users will occasionally have the opportunity to interact with team officials or broadcasters.

The NBA sees dual-screen viewing as growing increasingly popular as its fans grow more Web savvy. The league cited data from Nielsen Media Research, which found that 57% of Americans with Web access at home say they use both TV and the Internet at the same time.

"We recognize the growing number of fans who simultaneously consume the NBA via television and the Internet, and this is the perfect broadcast companion for fans to experience all the action on the court while connecting with friends on their preferred social network," said Bryan Perez, senior vp and general manager at NBA Digital.