NBA, Turner Plan Single-Player Camera Stream on Twitter
During the second half of 20 NBA games on TNT this season, Twitter will live-stream a camera view that focuses on just one player.
The NBA and Turner are giving Twitter the right to stream a small part of their games this season.
This basketball season, Twitter will offer a single-player feed showcasing isolated action during the second half of games. The feed will be available for 20 NBA games that air on TNT, including regular season games, playoff games and the NBA All-Star Game. Fans will vote on which player they'd like to see featured during the live stream.
The complementary experience indicates that the NBA and its broadcast partners aren't ready to make full games available for free on a streaming video platform like Twitter. Turner paid a reported nearly $11 million in 2014 for a nine-year renewal of its NBA rights.
"The NBA Twitter community is among the most vibrant in sports and entertainment," said NBA Commissioner Adam Silver. "While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game."
Added Turner president David Levy, "This complementary live stream on Twitter — from the distinct vantage point of the fan-voted, most-coveted player on a given night — will provide an additive experience for fans to go along with the fully produced coverage on TNT."
The live streams will debut when Turner presents the NBA All-Star Game on Sunday, Feb. 17. The schedule for regular-season and playoff games will be announced at a later date.
The NBA has 27.5 million followers on Twitter, and CEO Jack Dorsey noted in a statement that NBA basketball "is one of the most exciting and entertaining global conversations happening on Twitter today."