NBC Agency promotes two execs


Veteran NBC Agency executives Frank Radice and Jim Vescera have been elevated to executive vps at NBC's promotional arm.

Radice has been named exec vp, East Coast, while Vescera has been appointed exec vp, on-air advertising.

The promotions come four months after the NBC Agency president and creative director Vince Manze moved to NBC's programming side as president of program planning, scheduling and strategy. Key executives within the NBC Agency had been expected to take on more responsibilities in the wake of Manze's departure.

Radice and Vescera report to John Miller, chief marketing officer of NBC Universal TV Group and president of the NBC Agency.

"Together, the creative vision shared by Jim and Frank have helped shape NBC's promotional efforts that have made The NBC Agency the gold standard of the industry," Miller said. "These promotions are well-deserved and will expand the leadership roles of these talented executives."

Radice, who will continue to be based in New York, will continue to shepherd promotion of NBC's New York-based programs with an emphasis on all marketing for NBC News and MSNBC and will continue to be involved in digital initiatives.

Vescera, who will be located in Burbank, will take on a broader role, overseeing all aspects of on-air advertising for the NBC Agency. He also will supervise the on-air promotion for NBC Entertainment as well as the electronic publicity group and the special projects team of the NBC Agency that create campaigns and materials for all divisions of the NBC Universal Group. Vescera will also play a significant role in promoting the 2008 Summer Olympics as well as branding efforts for NBC.

For the past nine years, Vescera has served as senior vp on-air advertising for the NBC Agency, where he oversaw all on-air and digital promotion for NBC Entertainment programming as well as promotional campaigns for other NBC Uni outlets including CNBC, NBC Universal Distribution & Syndication, Sleuth, Universal HD, MSNBC, Telemundo, NBC Universal Home Video as well as the Summer and Winter Olympic Games.

Vescera first began working for NBC in 1986 as a freelance promotion writer-producer. He rose through the ranks to vp on-air promotion overseeing the promotion of all movies, specials, dramas, and the comedies of NBC's "Must-See TV" lineup.

After a two-year stint at ABC from 1996-98 where he guided the successful launches of "Dharma & Greg" and "The Practice" and branded the network with the "TV Is Good/Yellow," Vescera returned to NBC as senior vp, on-air advertising for the NBC Agency.

Radice most recently served as senior vp of advertising and promotion for the NBC Agency in New York. He previously was vp of advertising and promotion for NBC Entertainment, where he was responsible for promoting such programs as all NBC News productions, "Saturday Night Live," "Late Night with Conan O'Brien" and "Last Call with Carson Daly."

Additionally, Radice was involved in the deals to bring MSNBC to XM Satellite radio and to simulcast the "'Today' Summer Concert Series" on the Westwood One radio network. He also worked on the NBC/Telemundo transition team and was the executive in charge of advertising and promoting the launch of MSNBC.