NBC applying 'Lipstick' in 'ER' space



UPDATED 8:12 P.M. PT Nov. 28, 2007

In a strike-related scheduling move, NBC will launch midseason dramedy "Lipstick Jungle" in "ER's" Thursday 10 p.m. slot.

"Lipstick," starring Brooke Shields, Kim Raver and Lindsay Price as a trio of successful New York women, will premiere Feb. 7, after "ER" runs out of original episodes because of the writers strike.

"This provocative new series is a fun, sexy look at strong women in New York City," NBC programming chief Ben Silverman said of the Universal-produced dramedy.

"Lipstick," based on Candace Bushnell's best-seller, is the first series to air in "ER's" time slot since the veteran medical drama's launch in 1994.

While the scheduling decision was influenced by the strike, NBC has been mulling for awhile splitting the Thursday 10 p.m. time period with another show to avoid "ER" repeats, which -- as is the case with most serialized dramas -- have not performed well. Last year, the network planned to launch midseason drama "The Black Donnellys" in the time slot in January 2007, but scrapped the plan when "ER" came out the gate strong.

So far, Fox is the only network to announce a comprehensive contingency midseason schedule in case the writers strike continues into next year.