NBC calls up 'Countdown'


NEW YORK -- MSNBC's "Countdown With Keith Olbermann" is getting a wider look on sister network NBC.

Olbermann's hourlong news show will get its first primetime broadcast network exposure when it leads into a preseason "Sunday Night Football" game this weekend. "Countdown" will air from 7-8 p.m. EST, followed by the Philadelphia Eagles-Pittsburgh Steelers game.

"Countdown" has been a plucky competitor at 8 p.m. to the reigning cable news champion "The O'Reilly Factor" on Fox News Channel. ("O'Reilly" still wins by a walk.) And it's a star performer on MSNBC's recent ratings successes, thanks to Olbermann's buzzworthy commentary and quirky style. Sunday's show will be live from MSNBC's studios.

The former ESPN "SportsCenter" anchor will return to his sports roots with a supporting role on this year's "Sunday Night Football in America" telecasts.