NBC Digital Lays Off About 5 Percent of Its Staff

The move is an effort by digital media executive vp Rob Hayes to restructure the business.

NBC Digital has laid off just under 5 percent of its employees, insiders said Tuesday.

The layoffs are part of an effort by Rob Hayes, the recently named executive vp digital media, to "refocus and restructure" the business, one source said.

Hayes, a highly regarded former Showtime executive, was tapped in June to run NBC Digital, with one mandate being that he more closely align digital efforts with programming strategies.

"As NBC expands its digital media reach, we want to take full advantage of the synergy between programming, marketing and digital media," NBC Broadcasting chairman Ted Harbert said at the time.

NBC declined to comment on the layoffs.