NBC ends 'In the Loop'


NBC Universal is ending production on its low-rated daytime talker "In the Loop With iVillage."

A spokesperson confirmed Tuesday that the show, which airs on NBC's 10 O&Os, will cease production at the end of March.

Warner Bros.' upcoming daytime talker, "The Bonnie Hunt Show," which was sold to the NBC Universal Televison Stations in the fall, is likely to replace the empty time period in September. Until then, the stations will individually decide what to air in the slot.

"In the Loop" launched in December 2006 and underwent several changes in September -- including the hiring of new co-hosts Bill Rancic, Ereka Vetrini and Kim Coles -- in an effort to boost ratings.