NBC extends NYC marathon run
Network doubling its national coverage of raceCHICAGO -- NBC and the nonprofit running club that operates the New York City Marathon said on Monday they have agreed to a three-year extension for a broadcast deal.
Terms of the deal between General Electric Co's (GE.N) NBC Sports and the New York Road Runners were not disclosed, but a source familiar with the deal said it is an advertising revenue-sharing agreement. The deal begins with the race in November.
Under the deal, NBC and its New York affiliate will offer expanded coverage of the ING New York City Marathon, one of the largest organized marathons in the world.
NBC sports will double its national TV coverage of the race, which attracts more than 40,000 participants and 2.5 million spectators, to two hours. WNBC, NBC's flagship affiliate in New York, will broadcast more than five hours of race coverage.
"The ING New York City Marathon is one of the iconic sporting events in our country," Jon Miller, executive vice president of NBC Sports, said in a statement.