NBC eyeing 'I'm a Celebrity' revival

Adaptation of British reality show previously aired on ABC

NBC is looking to adapt the hit British series "I'm a Celebrity ... Get Me Out of Here!"

The network is in negotiations with Granada America for another stateside reincarnation of the U.K. format, first tackled by ABC six years ago when it launched a short-lived U.S. version.

Details on the potential NBC version of "I'm a Celebrity" are still under wraps. The U.K. original has celebrities living in harsh tropical conditions and competing in challenges to earn rewards such as food and other basic comforts. One by one, the players are evicted.

NBC is said to be looking at a summer launch for the Granada-produced "I'm a Celebrity," which is expected to recieve an order for at least a dozen episodes. Sources said the network is considering running the show as a weekday strip the way it airs in the U.K.

The reality show is right in the wheelhouse of Brit Paul Telegdy, NBC's new executive vp alternative. The former head of BBC Worldwide Prods. was behind the U.S. adaptation of another U.K. reality hit with ABC's "Dancing With the Stars." At NBC, he recently greenlighted another U.K. format, the genealogy show "Who Do You Think You Are?"

ABC's 2003 version of "I'm a Celebrity" came in the wake of CBS' game-changing success with "Survivor." Comparisons between the two shows plagued the ABC launch, resulting in CBS filing an unsuccessful lawsuit claiming copyright infringement. Also, U.S. audiences back then were used to casts of relatable unknowns in broadcast reality competition series, which were emphasizing real-life intensity, while U.K. audiences already had embraced the lighter mixture of celebrities and reality contests with "Celebrity Big Brother."

Since then, "I'm a Celebrity" has spread internationally and remained one of the most popular reality shows in the U.K. Its most recent eighth season on ITV, which included Martina Navratilova and George Takei, delivered the franchise's highest ratings since 2005. Meanwhile, celebrity-stocked unscripted fare such as "Dancing With the Stars" and "Celebrity Apprentice" has gained widespread acceptance in the U.S.