NBC goes for more Olympics coverage

3,600 hours of Beijing Games broadcasts planned

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SINGAPORE -- Broadcasting its 11th Olympics, NBC Universal plans 3,600 hours of coverage when the XXIX Olympiad in Beijing commences August 8, the company said Wednesday.
That’s 1,000 hours more than the combined coverage for every televised Summer Olympics in U.S. history, NBC said Wednesday, with about 75 percent of the Games covered live across seven U.S. networks: NBC , USA , MSNBC, CNBC, Oxygen, Telemundo and Universal HD.
NBCOlympics.com will also feature approximately 2,200 total hours of live streaming Olympic broadband video coverage, the first live online Olympic coverage in the U.S. This will allow Americans to create their own unique Olympic experience whether at home, at the office or mobile, said Dick Ebersol, chairman, NBC Universal Sports & Olympics and executive producer of NBCU's Olympic coverage.
In addition to the 3,600 hours, NBCU is also providing coverage of the entire men's and women's soccer and basketball tournaments through NBC Olympics soccer (58 games) and basketball (76 games) specialty channels.
In another first for an American broadcaster covering the Olympics, NBCU will broadcast the entire Olympic Games entirely in high definition. Two foreign-language channels in both Korean and Mandarin Chinese will feature a variety of Olympic events.